On November 24th and 25th, the China-Serbia Economic Association held a seminar on Serbian media and corporate brand building at the IN hotel in Belgrade. More than 40 people from more than 10 Chinese companies involved in the construction of the “Belt and Road” in Serbia participated in the lecture. Chinese Ambassador to Serbia Li Manchang gave a speech before the lecture. Ambassador Li pointed out that there are more and more Chinese companies investing and building infrastructure in Serbia. He hopes that Chinese companies can better cooperate with local enterprises, learn more about the local situation, and hope that business associations will provide more services to Chinese enterprises so that both sides can better understand each other. The representatives of Chinese enterprises who participated in the lecture also put forward suggestions and opinions, and raise many practical and specific questions for the lecturers. They all expressed that they have better understood the specific areas of Serbian local media, public relations, brand building and publicity. Information helps companies to better integrate into the local society and establish a brand image of Chinese companies.